Genesis BBQ Vietnam Expands with 11th Store

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 Summary:

  • Genesis BBQ, a Korean fried chicken franchise, opened its 11th store in Vietnam's coastal city of Da Nang.
  • The new outlet, covering 128 square meters, serves the chain's signature dishes and Korean favorites, drawing local and foreign customers.
  • The company aims for further global expansion with a goal of reaching 50,000 stores worldwide.
  • The strategic growth in Vietnam aligns with the rising popularity of Korean culture and cuisine.
  • The location near My Khe Beach leverages Vietnam's tourism industry and the appeal of Korean pop culture.
  • Vietnam now has the third-highest count of Genesis BBQ outlets after South Korea and Indonesia, as the brand rapidly expands in Southeast Asia.
  • Franchises like Genesis BBQ benefit from the growing interest in Korean pop culture, particularly among Millennial and Gen Z consumers.

Korean fried chicken franchise Genesis BBQ expanded its presence in Southeast Asia by inaugurating its 11th store in Vietnam, located in the coastal city of Da Nang near My Khe Beach. Covering 128 square meters, the two-story outlet offers the chain's signature dishes, including Golden Olive Chicken, and Korean favorites like kimchi fried rice.

The opening day saw robust sales exceeding $2,900, drawing both local and foreign customers. With plans for further global expansion and the ambition to reach 50,000 stores worldwide, Genesis BBQ's strategic growth in Vietnam reflects the surging popularity of Korean culture and cuisine in the region.

The beachside location taps into Vietnam's flourishing tourism industry while capitalizing on the allure of Korean pop culture, particularly among younger demographics. Vietnam now boasts the third-highest count of Genesis BBQ outlets after South Korea and Indonesia, with the brand rapidly expanding throughout Southeast Asia, including Thailand, Malaysia, Singapore, Cambodia, and the Philippines. As Korean pop culture continues to resonate with fans across Asia, franchises like Genesis BBQ are well-positioned to capitalize on this trend, especially among Millennial and Gen Z consumers eager to savor authentic Korean dishes, positioning the brand as an iconic taste of the trendy Korean lifestyle in Vietnam and beyond..


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